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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06976_Field_TCUM T541.txt
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1996-04-10
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852b
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15 lines
Long centuries of tight tribal organization now stand the
Japanese in very good stead in the trade and commerce of the
electric age. A few decades ago they underwent enough literacy
and industrial fragmentation to release aggressive individual
energies. The close teamwork and tribal loyalty now demanded
by electrical intercom again puts the Japanese in positive
relation to their ancient traditions. Our own tribal ways are
much too remote to be of any social avail. We have begun
retribalizing with the same painful groping with which a
preliterate society begins to read and write, and to organize its
life visually in three-dimensional space.
The search for Michael Rockefeller brought the life of a
New Guinea tribe into prominent attention in Life a year ago.
The editors explained the war games of these people: